Scotland’s national bard is worth just over £200 million a year to the Scottish economy and the poet’s brand is worth nearly £140 million annually, a report by the University of Glasgow has revealed.

It found that Burns economic and cultural importance to the Scottish economy is now estimated to be £203 million annually and the bard’s brand is worth £139.5 million a year.

While there have been studies of the economic impact of cultural Burns industries before – by economist Lesley Campbell (2003) and Moffat Centre (2005) who both valued Burns impact to Scotland at £157 million – this is believed to be the first assessment carried out on this scale.

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https://www.gla.ac.uk/news/headline_705300_en.html